Canada’s Somewhat Morose Action Plan
Have you seen the latest Government of Canada advertisement on the television? It’s the one touting all the progress being made by the Economic Action Plan, known in past lives as make-work projects. Leaving aside the obvious debate on whether we really need the government boasting about its own initiatives, there’s something very odd about these ads (you can view the ad here, it’s the one on the top of the page - unfortunately I can’t find one I can embed).
What’s the message the ad is trying to convey? Success. Better things on the horizon. Moving forward. Generally encouraging feelings.
What’s the visual tone of the ad? Greys. Desaturated colour. Clouds. It’s like those ‘Fight Fear’ ads for the Canadian Armed Forces. The total opposite of good feelings.
It’s so odd to see an advertisement that is so mixed up in the message it’s trying to deliver. These things don’t materialize out of thin air, they’re created by ad agencies whose talents are supposed to lie in delivering messages in appropriate ways. I am perplexed about how these came to be, and especially how they were approved by a government that needs all the feel-good messages it can get, considering the Harper government isn’t exactly looking like a bunch of winners lately.

